Chocolate Wars : The 150-year Rivalry Between the World's Greatest Chocolate Makers (9781586488208)

With a cast of characters that wouldnt be out of place in a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties, through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would conquer every market in the world. Thereafter, one of the great global business rivalries unfolded as each chocolate maker attempted to dominate its domestic market and innovate new recipes for chocolate that would set it apart from its rivals. The contest was full of dramatic contradictions: The Cadburys were austere Quakers who found themselves making millions from an indulgent product; Kitty Hershey could hardly have been more flamboyant yet her husband was moved by the Cadburys tradition of philanthropy. Each was a product of their unique time and place yet they shared one thing: they want to make the best chocolate in the world.

Product details

• Format Hardback | 384 pages
• Dimensions 155 x 235 x 35.56mm | 612.35g
• Publication date 19 Oct 2010
• Publisher PublicAffairs,U.S.
• Publication City/Country United States
• Language English
• ISBN10 1586488201
• ISBN13 9781586488208
• Bestsellers rank 351,568

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