Business Analytics, Global Edition (9781292095448)

For undergraduate or graduate business students. A balanced and holistic approach to business analytics Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today's organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.

Product details

• Format Paperback | 656 pages
• Dimensions 207 x 256 x 20mm | 1,120g
• Publication date 18 Mar 2016
• Publisher Pearson Education Limited
• Publication City/Country Harlow, United Kingdom
• Language English
• Edition Statement 2nd edition
• ISBN10 129209544X
• ISBN13 9781292095448
• Bestsellers rank 601,747

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